Your brand image, from logo to interface
Creation of a consistent visual identity and design of user-friendly interfaces for your digital products.
Professional logo design and variations.
Brand guidelines (colours, typefaces, iconography).
High-fidelity mock-ups in Figma (desktop and mobile).
Visual customisation of online shops and themes (Shopify, WooCommerce).
Clear, readable user journeys focused on the key actions, and a design system.
Who is it for?
Entrepreneurs and founders launching their business.
Businesses that want to modernise their image or improve their website's conversion rate.
Online retailers who want to customise the design of their shop or theme.
Brands looking for visual consistency across the digital and print media agreed at the outset.
An identity designed for everyday use
A visual identity is not just a logo on its own. It must remain recognisable on a website, a document, a social media post or a printed item, including when the available space and the context change. The brief is therefore used to understand the brand's personality, its audiences, its competitors and the media actually planned.
The first concepts explore several directions defined from the approved brief. They are presented with their design choices and intended uses, so that you can make a reasoned choice. The chosen direction is then refined to check its legibility, its variations and its fit with the business's digital uses.
The brand guidelines turn the design choices into simple rules: colours, typefaces, spacing, logo versions and mistakes to avoid. They make life easier for future providers and limit improvised variations. The scope states from the start which media and formats are delivered; a full campaign, packaging or numerous variations are not implicitly included in the creation of the core identity.
What the base price includes
The base package covers the design of the logo and the brand guidelines. UI/UX mock-ups, a full design system or additional media are quoted separately.
The lead time shown is an estimated calendar lead time. The work is scheduled in stages and depends on the approvals, content, access and materials provided by the client. Everything is carried out remotely, with presentations by video call.
How the project runs
Brief: a discussion of your values, your audience and your visual preferences.
Research: competitor benchmarking and exploration of creative directions.
Proposals: presentation of 3 design concepts for the logo and the visual world.
Refinement: 2 rounds of revisions included on the chosen direction (beyond that, additional adjustments are charged).
Delivery: handover of all files, the brand guidelines and the mock-ups.
Deliverables
Logo in vector formats (SVG, PDF) and bitmap formats (PNG, JPG).
Complete brand guidelines (colours, typefaces, usage rules).
Logo variations (monochrome, favicon, social media).
Figma mock-ups (desktop and mobile) where applicable.
Frequently asked questions
How many logo proposals will I receive? Three creative directions are presented. You choose the one that suits you best, then we refine it together.
Can a printer use the files? The files agreed at the outset can be delivered in formats suited to print and digital (vector, CMYK for print, RGB for digital). A printer's specific requirements, print proofs or additional variations must be included in the scope.
Is UI/UX design included? The base price covers the visual identity (logo, brand guidelines). UI/UX mock-ups (wireframes, interactive prototypes, design system) are quoted separately according to the scope.
Do you customise Shopify or WooCommerce themes? Yes. Beyond the logo and the brand guidelines, we adapt the design of your online shop (Shopify or WooCommerce theme) so that it reflects your identity and guides your visitors more clearly towards the key actions. This customisation can be part of a new shop build or carried out separately on an existing shop.
What if I want more than 2 rounds of revisions? Since design is partly a matter of personal taste, we include 2 rounds of revisions on the chosen direction so the result can be refined calmly. Beyond that, each additional round is charged on quote, to keep the service manageable for both sides.