Insights and advice

Websites and branding

Creation, redesign, performance and visual identity: our analyses to build a website that truly serves your business.

Creation and redesignAudit and optimisation

9 articles in this category.

Creation and redesignA website without a subscription: what you own when you stop payingA rented website disappears the day the subscription stops. We compare the two business models, the real cost over five years and the conditions to have clarified before signing.18 August 2026Explore

Audit and optimisationBrochure website or online shop: how to decideSelling online is not always the right answer. Here is what really separates a brochure website from an online shop, in budget, day-to-day workload and business objective.26 July 2026Explore

Creation and redesignWhy a cheap website can end up costing you dearlyWebsites for under €500 exist, and they have their uses. Here is what these offers can leave out, the risks that stay hidden at launch and the points to clarify before you sign.26 July 2026Explore

Audit and optimisationWeb performance: slowness costs you revenueCore Web Vitals measure the real experience of your visitors, and a slow page sends them elsewhere. Performance is won at the design stage, not patched on afterwards.8 July 2026Explore

Audit and optimisationWordPress: securing your plugins and versionsVulnerable plugins, abandoned themes and untested backups: the essential checks that reduce the risk on a WordPress website, and what to do if it is compromised.26 June 2026Explore

Creation and redesignRedesigning a website without losing your SEO: an action planA redesign can win you a lot of visibility, or lose it overnight. Here are the steps to plan before, during and after launch so your search rankings survive the change.22 June 2026Explore

Creation and redesignFigma and AI in 2026: what impact on UI/UX design?AI in Figma speeds up exploration, prototyping and interface copy. The 2025 and 2026 studies show massive adoption, but also why human review remains essential before a mock-up reaches a client.20 June 2026Explore

Creation and redesignHow much does a professional brochure website cost in 2026?Design, content, SEO, hosting and maintenance: what really drives the price of a professional brochure website in 2026, the market ranges, and how to compare two quotes on more than the bottom line.19 June 2026Explore

Creation and redesignBuilding a high-performing brochure website: the fundamentalsSpeed, technical SEO, responsive design and a guided user journey: the measurable fundamentals that separate a website that converts from one that stays invisible.8 June 2026Explore

Other topics

E-commerce and marketplaces Visibility and automation All articles

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